Conference giveaways have a difficult job.
They need to attract attention at the event, represent the brand well and, ideally, still be useful after everyone has gone home.
As a Gold Sponsor at SAP Concur Fusion Exchange London, Innovel Consulting wanted to try something different.
The opportunity
Rather than another traditional promotional item, Innovel used custom-branded TagLinks as part of its event presence.
The idea was simple: give attendees something compact and branded, but also something with a genuine purpose.
A TagLink can travel on a bag, backpack or piece of equipment and provide a simple route back if that item is later misplaced.
That meant the giveaway could continue doing its job after the conference ended.
A refreshing change
The response during the event was immediate.
“We had loads of positive comments on the TagLinks throughout the day. A refreshing change from the usual conference giveaways!”
Innovel Consulting
The feedback was not only about the concept.
The design and simplicity also stood out.
“Customers loved the simplicity and the design. Thanks again.”
Ravi Sundaramurthy, Managing Partner, Innovel Consulting
Why it matters
Branded merchandise works harder when people have a reason to keep it.
For Innovel, TagLink combined brand visibility with an everyday use case, creating something practical, memorable and capable of staying with the recipient long after the event.
That is the difference between giving something away and giving someone something useful.
