ETOS x Woodcoombe Lionesses: Sponsorship That Goes Beyond the Shirt

For ETOS, supporting grassroots sport has never been only about putting a logo on a shirt.

After being introduced to Woodcoombe U10 Lionesses, the team’s talent, commitment and potential immediately stood out. ETOS stepped in to support the girls and became actively involved in their journey.

It was a relationship built around helping young players make the most of their opportunity.

Supporting more than football

Grassroots sport gives young people somewhere to develop confidence, resilience, discipline and friendships.

ETOS wanted its sponsorship to contribute to that experience in a meaningful way.

As co-founder Tushar Dasghose puts it:

“Superstars are created at grassroots.”

Tushar Dasghose, Co-Founder, ETOS Services Ltd

But the support did not stop with traditional sponsorship.

Adding something practical

ETOS funded personalised TagLinks for the squad’s kit bags.

Each tag featured player initials, the Woodcoombe club badge and ETOS sponsor branding, giving families something genuinely useful while extending the sponsor relationship into everyday team life.

If a bag is left behind, TagLink provides a simple way for the finder to scan, message and help return it.

For parents investing in boots, kit and equipment, that added route back provides practical value alongside the sponsorship.

“TagLink strengthens the connection between clubs, parents and sponsors. It helps parents maintain control of playing items so kids can focus on playing with confidence.”

Tushar Dasghose, Co-Founder, ETOS Services Ltd

Why it matters

The most effective sponsorships often go beyond visibility.

They add something useful to the experience of the people being supported.

For ETOS, TagLink created another connection between sponsor, club and families. The branding remains visible, but it is attached to something with a genuine purpose.

That is sponsorship people can use, not simply see.