Case Studies: ETOS x Woodcoombe Lionesses
Case Study: ETOS x Woodcoombe Lionesses
More Than a Sponsor. Creating Opportunity at Grassroots.
ETOS first came across Woodcoombe Lionesses through a local connection. At the time, the team was looking for support. Even something as simple as an away kit hadn’t been secured. After seeing the girls play, the decision was immediate.
“They were full of talent, commitment and passion. We felt they shouldn’t miss out on the opportunity to succeed.”
For ETOS, the decision was shaped by personal experience. With a background in sport across cricket, gymnastics and grassroots coaching, they understood how difficult it can be for young players to progress without the right support around them.
Talent alone isn’t always enough.
Support is what helps turn potential into progress.
Why Supporting Grassroots Matters
For ETOS, grassroots sport is where everything begins.
“Superstars are created at grassroots.”
But beyond elite pathways, it’s about long-term development.
Grassroots clubs help shape:
• confidence
• discipline
• resilience
• mindset
They create the foundations that support both sporting and personal growth.
“It is imperative that grassroots clubs are supported, because their success directly impacts the success of the children.”
Tushar Dasghose, Co-Founder, ETOS Services Ltd
Being Part of the Journey
For ETOS, the most rewarding part of sponsorship isn’t visibility. It’s involvement.
“It’s heartening to see the kids embrace the support and improve match by match, training by training.”
Seeing progress.
Hearing feedback from parents.
Being welcomed into that journey.
That’s what makes the difference.
