Case Studies: ETOS x Woodcoombe Lionesses
Case Study: ETOS x Woodcoombe Lionesses
More Than a Sponsor. Creating Opportunity at Grassroots.
ETOS first came across Woodcoombe Lionesses through a local connection. At the time, the team was looking for support. Even something as simple as an away kit hadn’t been secured. After seeing the girls play, the decision was immediate.
“They were full of talent, commitment and passion. We felt they shouldn’t miss out on the opportunity to succeed.”
For ETOS, the decision was shaped by personal experience. With a background in sport across cricket, gymnastics and grassroots coaching, they understood how difficult it can be for young players to progress without the right support around them.
Talent alone isn’t always enough.
Support is what helps turn potential into progress.
Why Supporting Grassroots Matters
For ETOS, grassroots sport is where everything begins.
“Superstars are created at grassroots.”
But beyond elite pathways, it’s about long-term development.
Grassroots clubs help shape:
• confidence
• discipline
• resilience
• mindset
They create the foundations that support both sporting and personal growth.
“It is imperative that grassroots clubs are supported, because their success directly impacts the success of the children.”
Tushar Dasghose, Co-Founder, ETOS Services Ltd
Being Part of the Journey
For ETOS, the most rewarding part of sponsorship isn’t visibility. It’s involvement.
“It’s heartening to see the kids embrace the support and improve match by match, training by training.”
Seeing progress.
Hearing feedback from parents.
Being welcomed into that journey.
That’s what makes the difference.
Adding Value Beyond Sponsorship
ETOS didn’t just want to support the team financially. They wanted to add something practical for the players and parents.
This is where TagLink became part of the story.
“TagLink gives kids support by helping keep their kits safe. Parents who invest in equipment have peace of mind.”
For many families, replacing lost items isn’t always easy.
By introducing TagLink, ETOS were able to extend their support beyond sponsorship.
“It strengthens the connection between clubs, parents and sponsor.”
Why TagLink Matters in Grassroots Sport
At grassroots level, small problems can have a big impact.
Lost boots. Missing kit. Replacing items.
These moments matter.
“TagLink helps parents maintain control of playing items, so kids can focus on playing with confidence.”
It’s a simple solution.
But one that supports both the player and the family behind them.
A Message to Other Businesses
For ETOS, supporting grassroots sport is more than giving back.
It’s about being part of something meaningful.
“As sponsors, we help nurture the next generation. We also learn from them, their mindset and their approach.”
And for businesses considering it:
“Get involved early. Support the journey. That’s where the real impact is.”
How ETOS Used TagLink
• Personalised tags with initials
• Club + sponsor branding
• Used on kit bags
• Helps lost items get returned quickly
Designed and manufactured in Surrey. Built for real life.
Orange Feather Ltd
Lightwater, Surrey, United Kingdom
Company Number: 14263776